- External business forces are adding pressure to organizations suffering from the gravity of e-commerce, which include: increased delivery and return costs, increased return frequencies, and increased labor costs.
- Operations and distribution are key strategic levers for e-commerce fulfillment so it is important to improve physical and digital availability.
- While consumers may be used to paying for delivery, charging for returns could provide a challenge; potential offers include discounting delivery while maintaining return fees or tying cost of returns to basket size.
- Potential revenue streams that may mitigate the cost gravity of e-commerce fulfilment include: monetizing an already-built audience through retail...
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
-
Prove your case and back-up your idea
-
Get expert guidance on strategic challenges
-
Tackle current and emerging marketing themes
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.