Surveys & Reports
Big Picture
Provides a big picture view on the outlook for key media channels.
Global Ad Trends
An exclusive series of reports digesting the latest media trends from the global advertising industry.
Platform Insights
An overview of the key datapoints that advertisers need to know about platforms.
The Future of Media 2024
Part of WARC’s Evolution of Marketing programme, The Future of Media highlights trends in media planning, advertising investments and the media ecosystem.
ROI Benchmarks
Discover what you should expect from your advertising investment
Global Marketing Index
Tracking current conditions among marketers around the globe
Global Ad Spend Outlook 2023/24: Withstanding Turbulence
WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide.
Media Consumption Overviews
Daily media consumption across key markets, in association with GWI.
ECI Media Management Inflation Report Q1 2024
Provides media inflation forecasts for the year ahead and explores the economic context behind those predictions.