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Other Highlights

On The Warc Blog
Tiffany Kenyon on socialising luxury

New Admap
In February: The Future of Planning

Awards page
See cases from IPA, APG, Effies and more

News Headlines

Big brands see mixed results on Twitter

China set for consumer spending boom

UK ad market to return to growth in Q3

Advertising rates set to rise in BRIC markets

More Europeans have a "connected lifestyle"

Quotes & Speeches

"Don't let quality control get in the way of quality creation."

Nick Southgate, planning partner, Grey London, published in the Quotebank

Case Studies & Articles

Speed Read
The Art of the Idea' by John Hunt

Briefing agencies
Best practice for meeting objectives

The invisible adman
Tummler ponders a cloak of invisibility

Ad effectiveness
Measuring consumer responses to TV ads

Global brands
Available globally
and loved locally?

New brand wisdom
Emerging help from developing markets

Conferences & Data

Japanese adspend
Further declines forecast for 2010

AMA Metrics
A performance measurment guide

Child consumers
Research - Children: Seen and heard

Brighter outlook
Warc Consensus Adspend Forecasts

Best Practice Papers

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industry sectors

WARC - Ideas and evidence for marketing people

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