Media: New on Warc

An unbeatable team

TV and web: Research into M&Ms' ads showed TV and online video together boost brand awareness and engagement
Mar 1, 2010

IAA Future of Media

End of the "golden age" for consumers
Mar 4, 2010

4A's Transformation

A message from magazine leaders
Mar 2, 2010

Subway sponsorship

The fast food chain and TV advertising
Feb 18, 2010

TV ratings

Nielsen measures single spots
Feb 12, 2010

HD advertising

Does high definition mean high impact?
Feb 12, 2010

TV sponsorship

Lifting short-term sales like a TV spot
Feb 9, 2010

Ad effectiveness

Measuring consumer responses to TV ads
Jan 27, 2010

Speed of share

Content travels as fast as consumers want to share it
Jan 12, 2010

Optimising media

Get the most out of channels with neuroplanning
Jan 6, 2010

Media research

Measuring UK audiences in 2010
Dec 7, 2009

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In the News

Indian adspend set for further growth
NEW DELHI: Advertising expenditure will continue to rise in India over the next few years, as part of a broader boom across the media and entertainment sector as a whole.
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US adspend falls as major players cut back
NEW YORK: The US advertising market posted a double-digit contraction in revenues last year, as major players like Procter & Gamble and Verizon Communications reined in their expenditure.
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