A decade in Indian marketing: what we learnt in 2001-2010 and what it means for the future

Anupama Wagh Koppar

A discussion of recent marketing lessons from India, which have emerged since 2001. India has registered impressive economic growth and embraced the internet revolution over the past decade.

A decade in Indian marketing: what we learnt in 2001–2010 and what it means for the future

Anupama Wagh Koppar

For India, and the marketers working within it, the 10 years from 2001-2010 were exciting and challenging. The decade included both good times and recession times. Internet and mobility emerged to change not just how people communicated but also increase exposure and knowledge. It was a significant decade for India, and worth studying for clues as to what lies ahead.

What ‘toolkit’ did marketers use to stay ahead in this period? Some observations on the most frequent strategiesmarketers used to...

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