Importance of advertising in spurring economic growth

Addressing the 4A's (the American Association of Advertising Agencies) 1926 Annual Meeting, U.S. President Calvin Coolidge discusses the volatile state of the American economy and argues that an increase in advertising spending will provide a stable base for recovery.

Importance of advertising in spurring economic growth

Calvin CoolidgeUS President (1923–29)

Sometimes it seems as though our generation fails to give the proper estimate and importance to the values of life. Results appear to be secured so easily that we look upon them with indifference. We take too many things as a matter of course, when in fact they have been obtained for us only as the result of ages of effort and sacrifice.

We look at our economic condition, upon which we are absolutely dependent for the comforts and even the necessaries of life, and forgetting that it...

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