ad:tech Chicago 2009: Social Media will be "Bigger than Search"

The opening keynote address of ad:tech Chicago 2009, by Rishad Tobaccowala, CEO of Denuo, is the focus of this report by WARC's U.S.

ad:tech Chicago 2009: Social Media will be "Bigger than Search"

Geoffrey PrecourtWARC

"Social [media] is going to be the tsunami to overcome marketing in the next decade," Rishad Tobaccowala told the opening keynote session of the 2009 ad:tech Chicago conference. "In time, it will be bigger than search."

Tobaccowala is CEO of Denuo and top innovation officer on the board of VivaKi media/digital holding partner whose parties include Starcom MediaVest Group, ZenithOptimedia, Digitas and Denuo.He believes that social media is scaling much faster than any other media platform. The most visible presences - Facebook and Twitter, for instance...

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