Global Advertiser Conference 2010: Insights on sustainability, trust and transparency

This report from 2010 Global Advertiser Conference, organised by the WFA and held in Istanbul in April 2010, contains insights from presenters on sustainability, trust and transparency.

Global Advertiser Conference 2010: Insights on sustainability, trust and transparency

Joseph Clift

Three key areas of focus emerged over the day's presentations at the WFA/RVD Global Advertiser Conference, held in Istanbul in April 2010: trust, sustainability and transparency. 

Boosting performance in these areas, whether on the agency side or the client side, was seen by presenters as crucial for future growth.   The concepts have attained greater importance due to general societal concerns, sharpened by the global economic slowdown, and developments in web use, specifically the proliferation of online conversations.    ...

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