Global Advertiser Conference 2010: Insights on sustainability, trust and transparency
Joseph Clift
Three key areas of focus emerged over the day's presentations at the WFA/RVD Global Advertiser Conference, held in Istanbul in April 2010: trust, sustainability and transparency.
Boosting performance in these areas, whether on the agency side or the client side, was seen by presenters as crucial for future growth. The concepts have attained greater importance due to general societal concerns, sharpened by the global economic slowdown, and developments in web use, specifically the proliferation of online conversations. ...