Freedom Must Advertise

Tom Dillon, president of the U.S. agency Batten, Barton, Durstine & Osborn (BDDO) argues in this 1964 article that advertising spend represents excellent value for money and that advertising itself helps society to function.

Freedom Must Advertise

Tom DillonBatten, Barton, Durstine & Osborn, Inc

What does advertising contribute to the world? Are we advertising men, as many people think, an expensive parasite on the social structure? You will not need to look far to find that point of view expressed.

And it would be odd, indeed, if everyone in advertising had not at some time or another wondered whether he was wasting his skills and his life in a meaningless exercise.

How, we may be asked, is mankind served by our efforts to show that this miracle suds gets your clothes whiter than...

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