Building innovation – must all researchers be 'vandals'?
Lucy BlakemoreGravity Planning & Research Ltd, United Kingdom
INTRODUCTION
Innovation is a notoriously tricky process, as anyone who has tried to bring a new or different idea to market will tell you. Having an idea in the first place is just the start; bringing that idea to life in a way that inspires others to help it grow can mean the difference between an abandoned sketch on a notepad and a successful finished product in a customer's hands. The risks involved in innovation mean that finances, time and support for new...