Retailers and the challenge of consumer-generated online product reviews

The internet has revolutionised consumers' ability to search for products and services that provide the best value for money.

Retailers and the challenge of consumer-generated online product reviews

Susanne Goller

While the crisis in financial markets is likely to exacerbate trends in the wider economy, UK consumers have for some time felt the impact of rising utility bills as well as petrol and food prices.

At the end of August, research carried out by Ipsos MORI revealed that 85% of UK consumers had become more conscious about spending money.1 This has definitely resulted in much more careful spending patterns with only 16% of consumers saying that they have not changed any of their habits.

The financial...

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