AMA Mplanet 2009: Xerox's model for a customer-centric business
Geoffrey Precourt WARC Online
WARC's US Editor Geoffrey Precourt reports from the AMA's Mplanet 2009 conference in Orlando, Florida, on the turnaround of Xerox.
This is one of a series of extracts from AMA Mplanet 2009. Other articles cover:
- AMA Mplanet 2009: AMA marketers on strategies for an unpredictable economy
- McDonald's Global Brand Promise and the Branding of Customers
- Marketing Obama all the way to the White House
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"Last year there were 28 quintillion-that's 28 followed by 18 zeroes-bits of digital information...