Strategy Toolkit: Dummy brief - SoBe V Water

This dummy brief requires you to plan a campaign. Can you help a niche brand build scale through marketing? This brief tests your ability to set objectives and develop a communications plan.

This dummy brief tests your ability to set objectives and develop a communications plan.

Warc has teamed up with the A[P]SOTW – or the Advertising [Planning] School On The Web, to give it its full title. This initiative, run by a team of senior planners from across the world, poses challenges for up-and-coming planners and marketers.

We're republishing some of their recent briefs so that users of the Strategy Toolkit can put some of their skills to the test.

This challenge was set by Andrew Hovells, planning director at PHD. As background to the challenge he made the...

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WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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