Why digital radio has a future

Like many other media channels, radio is a medium in transition, and looking to find its place in the modern, digital world.

Why digital radio has a future

Neil Mortensen Research Director, OPera

Like every other “traditional” medium, radio is in transition as it re-invents itself in the 21stcentury. It is an exciting time for the medium, with an explosion in choice across the media landscape and a growing range of digital platforms. The future of radio lies in its ability to find its place in digital media, and the question for the industry has been which parts of digital radio will come to the fore, and which parts will fall by...

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