Social media's laggards
Adèle Gritten YouGov
All age groups want to interact with brands in social media, yet many FTSE-100 companies, particularly in financial services, are failing to grasp the marketing opportunities
The digital decade has been and gone. While social networking has transformed the ways in which people interact with friends, family and colleagues, it has also transformed the ways in which brands, products and services interact with their customers (and vice versa) and the consumer generally. This article draws on various YouGov surveys conducted over the past two years, with a focus on how the social media...