Bloggers as research partners
Nick BuckleyNew Social Media, GfK NOP, United Kingdom
Josephine Hansom and Alison PalmerGfK NOP Social Research, United Kingdom
INTRODUCTION
Online participation by the general public is a relatively new phenomenon. Functionality that allows users to publish, interact and communicate with others has become commonplace, negating the need to understand, create or manipulate the technology involved.
This paper will make a number of observations about blogging, the activity of contributing regularly to a dedicated, often personal, online space, and ask questions of people who blog. In 2007, Mintel reported that 15% of adults...