Unilever Nurtures Creativity in Structured Environment

Geoffrey Precourt

At the 4A's Annual Leadership Conference, Transformation 2010, Geoffrey Precourt reports from the session fronted by Kathy O'Brien, Unilever's vice-president of personal care.

Unilever Nurtures Creativity in Structured Environment

Geoffrey PrecourtWarc

Kathy O'Brien, vice president, Personal Care, Unilever(photo: AAAA conferences)

Once upon a decade or two ago, annual retreats for organizations like the American Association of Advertising Agencies (recently rebranded as the 4A's) often were boy's-clubs getaways. And one session from the 2010 Transformation conference in San Francisco sounded like a soundtrack from the '60s.

In the course of introducing Kathy O'Brien, Unilever vp/personal care, Wenda Harris Millard, President, MediaLink LLC, observed, "When some people change job, they don't just switch offices. The move from one planet to another...

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