PepsiCo’s Gatorade viral video: an unintentional digital home run
Thom Forbes
A viral video produced for PepsiCo’s Gatorade brand that made a splash on the internet - there were nearly six million views from mid-June to early September 2008 and widespread coverage in traditional media - seems to have harnessed all of the viral potential of interactive media.
Even more impressively, the spot appears to be the antithesis of the in-your-face brand bluster of traditional beverage advertising. There is no mention of Gatorade in the internet video; indeed, a bottle...