Making mobile work for Ford and Nikon, and the latest insights into social networking – stories from Ad:Tech day two

This article is an edited version of Geoffrey Precourt's coverage of the second day of the Ad:Tech Chicago 2008 Conference.

Making mobile work for Ford and Nikon, and the latest insights into social networking - stories from Ad:Tech day two

Geoffrey PrecourtWARC Online

In today’s fragmented media-consumption landscape - with multiple platforms vying for consumer’s attention - how do marketers know which channels best extend their brand and reach their customers? Has the time come to include mobile in that mix? Four real-life examples demonstrate the medium’s potential.

These questions formed the basis of a panel discussion titled “Making Mobile Work”, moderated by Mickey Alam Khan, editor-in-chief of Mobile...

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