Making mobile work for Ford and Nikon, and the latest insights into social networking - stories from Ad:Tech day two
Geoffrey PrecourtWARC Online
In today’s fragmented media-consumption landscape - with multiple platforms vying for consumer’s attention - how do marketers know which channels best extend their brand and reach their customers? Has the time come to include mobile in that mix? Four real-life examples demonstrate the medium’s potential.
These questions formed the basis of a panel discussion titled “Making Mobile Work”, moderated by Mickey Alam Khan, editor-in-chief of Mobile...