Address to 1935 semi-annual meeting of ANA

Ray Rubicam, founder of Young & Rubicam, addresses the twin threats to the U.S. advertising industry of rising consumerism and anti-advertising sentiment in this speech to the ANA's 1935 Semi-Annual Meeting.

Address to 1935 semi-annual meeting of ANA

Raymond RubicamFounder, Young & Rubicam

Mr. Chairman, Ladies and Gentleman:

Before I made chairman of the 4 A's less than a month ago, your Program Committee had decided to ask the new chairman, whoever he night be, to address this meeting. That would seen to mean that I should speak today, not for myself alone, but also for those with whom I am associated in the 4 A's.

This I cannot do for the simple reason that I have not been chairman long enough to find out what the chair is supposed...

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