Kinetic

Kinetic Worldwide is a global lifestyle and environment media agency held by WPP company tenthavenue. Kinetic is unique for its focus on understanding how brands can connect with people's lifestyles via the environments in which they spend time, whether through out-of-home and place-based media, shopper marketing, brand experiences, mobile marketing, or other means.

Kinetic's research and insights teams produce foresight on the evolution of marketing practice, the advertising business, mobile computing, and urban development and transportation over the course of the next decade. Their work examines the interplay of changing consumer behavior, proliferating data and ubiquitous computing, and advances in media surface and mobile technologies.

Browse the latest Kinetic papers on WARC