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News
07 August 2020 Share of search provides a useful metric that any marketer can use as a surprisingly accurate proxy for the important, but often expensive, calculation of a brand’s market share, says a leading planner.
News
07 August 2020 Ads that use sexualised images of women elicit similar responses from people with liberal and conservative perspectives on feminism, a study in the Journal of Advertising Research (JAR) has found.
News
07 August 2020 In the ‘new normal’ people will frequently encounter social distancing issues; it’s an area fraught with problems for retailers and public transport operators but behavioural science offers some pointers.
News
07 August 2020 The full impact of COVID-19 on broadcast advertising was laid bare in ITV’s Q2 results, announced yesterday, which revealed that ad revenues were down 43% year-on-year for the three months to the end of June.
News
07 August 2020 Australian women are feeling pressured under lockdown and many are thinking about taking a new path after the pandemic comes to an end.
News
06 August 2020 The finances of next month’s India Premier League have been disrupted as title sponsor Vivo has agreed with the Board of Control for Cricket in India to take a pass on this year’s event in view of the anti-China sentiment in the country.
News
06 August 2020 In the debate about which consumer media habits will stick post-lockdown, new data from Ofcom suggests the shift to SVOD is here to stay.
News
06 August 2020 McDonald’s, the restaurant chain, has demonstrated its support for the fight against racial injustice, with advertising that focuses on experiences and stories from the Black community and which is not overly branded.
06 August 2020 Earlier this year, lockdowns changed the face of retail overnight. No longer could people access most shops or retail outlets and supermarkets had to adapt to support vulnerable customers and key workers.
News
06 August 2020 Democratic nominee Joe Biden’s presidential campaign is aiming to spend heavily on TV ads in the run up to the election and will also utilise 60-second spots, all of which stands in contrast to the Trump campaign.
Opinion
06 August 2020 In the second of Kantar’s category-specific touchpoint investigations for WARC, Sahaj Chawla takes a look at media effectiveness for tech and telco brands.
Opinion
06 August 2020 Short-termism and long-termism are both just wrong-termism, says Tom Roach. Let’s end the false choice between long and short-term marketing tactics, maximise the compound effects of getting them working together in harmony, and start to close the value-destroying divide between ‘brand’ and ‘performance’ marketing.
News
06 August 2020 Asia’s consumers are looking at insurance purchases in a different light because of COVID-19 and the industry needs to adapt its communications and purchase paths accordingly.
06 August 2020 Google’s VP for Global Ads Marketing, Marie Gulin-Merle, speaks to Anna Hamill, Senior Editor – Brands at WARC, about adapting products based on insights, hyper empathy for consumers, and reinventing the role of CMO during COVID-19.
Opinion
06 August 2020 During July, McDonald’s achieved the highest uplift in Ad Awareness of any brand in the UK with a +9.9 point rise.
News
06 August 2020 As more brands pivot to online retail during COVID-19, it’s important to get the right structure within the business internally to ensure success; brands need to take a modular approach when looking at a model for growth in e-commerce, says OMG ...
Opinion
06 August 2020 During July, Peacock was the brand that achieved the greatest increase in ad awareness in the US. Peacock, NBCUniversal’s new streaming platform, is showing off its feathers – and Americans are noticing.
News
05 August 2020 Mobile advertising continues to see growth in the UK, despite the impact of COVID-19 on marketing budgets, according to a new WARC report which finds brands looking to engage consumers in a socially distanced world largely through video and social.
News
05 August 2020 Campaigns for global brands including Burger King, KFC, Nissan Patrol, OMO and Standard Chartered Bank, as well as local brands, such as Almosafer in Saudi Arabia, Babyshop in the UAE, Etisalat Misr in Egypt and Donner Sang Compter in Lebanon, are ...
News
05 August 2020 Livestreaming in China is growing fast and has a fundamental impact on a brand’s market share, according to data analytics business Yimian.
News
05 August 2020 Publicis Groupe, the agency holding company, is taking a variety of steps to boost representation and inclusivity throughout its organisation having rigorously assessed its performance in this area.
News
05 August 2020 Spotify, the streaming music site, has seen significant shifts in device usage and in the type of audio that users across Southeast Asia are listening to during lockdowns, which has potentially important ramifications for marketers.
Opinion
05 August 2020 Welcome to our masterclass in creative effectiveness: a weekly, eight-part series, that will guide you through The Creative Effectiveness Ladder.
News
05 August 2020 More than £1 billion was taken out of traditional advertising expenditure during the UK’s lockdown period, according to new data from Nielsen which finds that between March 23 and June 30 there was a 48% year-on-year drop in spend.
News
04 August 2020 Advertisers, agencies, publishers, adtech firms and trade associations have joined together to launch the Partnership for Responsible Addressable Media, a timely initiative given recent changes around cookies and mobile IDs.