Australia's ad industry grapples with transparency challenges
While consultancy TrinityP3 labelled it the top trending marketing topic of 2016, transparency continues to be a key issue for Australian marketers with the topic already dominating headlines in 2017.
He may have been across the globe in Florida but Procter and Gamble's Chief Brand Officer, Marc Pritchard, sent shockwaves through the Australian market with his speech on transparency at the IAB Annual Leadership Meeting in January.
Pritchard's concerns about media transparency were all too familiar to senior figures in Australian ad-land, where the issue has been a hot...