IAPI ADFX Awards
Honouring the most effective advertising campaigns in the Irish market
About the Awards
The IAPI ADFX Awards are based on proven impact and promote the role of advertising as an effective element in the marketing process in Ireland.
The most recent Awards were announced in September 2018 and winning cases studies are available to read here on WARC.
Grand Prix
Brand Nissan
Agency In the Company of Huskies & Spark Foundry
Advertiser Nissan
Nissan revitalised a dying car in a declining segment by launching a film that broke category conventions and shattered preconceptions of its brand.
Nissan launched 'no more nice car', which showed the defiant personality of the newly designed Nissan Micra through a short film.
Nissan increased the sales of its Nissan Micra by 106% in launch year, doubling its share of the small car segment to 10% and constituting 6% of Nissan's overall sales.
Gold
Irish Blood Transfusion Service: Donor See, Donor Do
Brand Irish Blood Transfusion Service (IBTS)
Agency BBDO Dublin
Advertiser Irish Blood Transfusion Service (IBTS)
Irish Blood Transfusion Service leveraged the power of the individual to make a disproportionate impact and crafted a campaign that returned the IBTS to consistent supply.
The Defence Forces – Finding the right fit: Data Sniping for the Defence Forces
Brand Defence Forces Ireland
Agency Rothco
Advertiser Defence Forces Ireland
The Irish Defence Forces launched a targeted social media campaign which saw it reach the highest ever percentage of female members since the first inductions in 1980.
Vodafone – The Tin Man Gets a Heart
Brand Vodafone
Agency Grey Group London & Wavemaker Dublin
Advertiser Vodafone
Vodafone managed to become the clear Bill Pay market leader in Ireland, while also maintaining their price premium in a mature and highly competitive market.
Silver
Lidl: The Basket That Grew Up To Be A Trolley
Brand Lidl
Agency Chemistry Communications
Advertiser Lidl
Breaking the cycle - How we helped change St Vincent de Paul’s fortune
Brand Society of St. Vincent de Paul (SVP)
Agency In the Company of Huskies
Advertiser Society of St. Vincent de Paul (SVP)
Energia – Clever Humans Get Results
Brand Energia
Agency Boys and Girls & Vizeum
Advertiser Energia
Dulux Ireland – Painting an invincible story of success
Brand Dulux
Agency Boys and Girls & Mediacom
Advertiser AkzoNobel
Irish Times – Small Island Big News
Brand The Irish Times
Agency Owens DDB & PHD Ireland
Advertiser The Irish Times
VHI - Restoring Balance in the Healthcare Market
Brand VHI
Agency Publicis & PHD Ireland
Advertiser VHI
Bronze
Lidl: How Lidl changed the nation's attitude to Ladies Gaelic Football
Brand Lidl
Agency Chemistry Communications
Advertiser Lidl
Eir Mobile - ‘Speak now or forever hold your peace’
Brand Eir
Agency Rothco & Vizeum
Advertiser Eir
Brand VHI
AgencyPHD Ireland & Publicis
Advertiser VHI
Aer Lingus – There’s No Place Like Home
Brand Aer Lingus
Agency Rothco
Advertiser Aer Lingus