WARC's Cannes Analysis 2019 highlights trends among the campaigns entered into the 2019 Cannes Creative Effectiveness Lions, including campaign budgets, media mix, creative strategy and metrics.
The report is available to WARC subscribers.
Inside the report
Themes from the report include:
- Creative ‘catalysts’ pay off
- PR and social underpin participation
- The enduring power of the real
Also included are summaries of all the winning case studies from the 2019 Cannes Creative Effectiveness Lions.
Grand Prix winner
Carrefour won the Grand Prix in the 2019 Cannes Creative Effectiveness Lions for its Black Supermarket campaign, which led to a change in European law by encouraging consumers to buy its illegal seed varieties.
