Agency: Barefoot Proximity
Objectives
The goal of the entire campaign was to increase awareness of TIGRs and generate leads for their sales team. Impressions and site traffic would measure awareness. We did not expect this portion of the campaign to generate the bulk of the leads.
Strategy
We created personas around two primary targets: corporate buyers and renewable originators. The Corporate target is a chief sustainability officer at a global Fortune 500 company who needs to source renewable energy because of sustainability commitments to shareholders. The Originator builds wind and solar farms to meet the demand for renewables.
APX...