Creating a sports sponsorship framework
This article is part of a series of articles on creating a sports sponsorship framework. Read more.
Football (or soccer) is the name of the game in the region of 650 million people – with one exception, which we’ll come to later.
That South East Asia (ASEAN) is on the rise in terms of influence and power is well documented. The region has a combined GDP of over $2.5tn, making it the fifth largest economy in the world. It has a young population (50% are aged 30 and under) armed with over...