Australian Marriage Equality: For every bachelor and bachelorette: How we shifted the narrative around the marriage equality plebiscite

Australian Marriage Equality (AME), the advocacy group for pursuing the legalisation of same-sex marriage in Australia, helped promote marriage equality through a positive TVC.

Campaign details

Advertiser: Australian Marriage EqualityBrand: Australian Marriage EqualityAgency: Leo Burnett SydneyCountry: Australia

Campaign Summary

In 2017, Australia held a postal vote plebiscite to determine whether same-sex marriage should be legalised. As the debate wore on it became increasingly negative and convoluted, with a fear campaign from the 'No' side creating uncertainty in the community and increasing the strain felt by LGBTIQ Australians. Our aim was to transcend the negativity, shift perceptions and bring love back to the fore with a heartfelt, powerful and unifying message: same sex marriage is just like any...

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