Agency: Jotacom
Objectives
Buscape is the largest website to compare prices of products and services in Latam. The target audience was all consumers, all genders, 18+, connected to the internet. In Brazil, the second semester brings together the biggest promotional dates: Father's Day, Children's Day, BlackFriday and Christmas. In the first semester, only Mother's Day. With only this date in the first half, sales are traditionally lower in this period. In order to bring about a new momentum in sales, we've launched Consumer's Day Brazil in 2014, based on Consumer's day created by the UN in 1962. The goal...