The Glengoyne Distillery: Experience nurtured and matured for 10 years

The Glengoyne Distillery, a Scottish distillery, launched a 10-year redesign of its distillery, which increased visitors and spend across Scotland.

Executive Summary

The distilled drinks industry has understood for decades, that opening the doors to curious visitors creates committed customers.

Historically, small distilleries have always welcomed these visitors, laying on perfunctory tours albeit placed sometimes uncomfortably alongside the realities of a production facility.

Operating at Dumgoyne, Scotland, since 1833 Glengoyne is a small distillery with the capacity to produce just over one million liters of alcohol per year and employs 56 staff on-site.

Since 2009 Glengoyne Distillery, through a process of design, has been leading the way in turning every distillery visit into both a successful brand experience and an...

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