WarnerMedia: Privacy time with blindfolds, Playdoh and lemons

WarnerMedia, a mass media company, developed an experiential learning programme for its employees in the UK to show them how to approach privacy regulation.

Campaign details

Brand: WarnerMedia

Campaign Overview

WarnerMedia's drive to get its creative teams to start baking privacy into products and services.

Strategy

WarnerMediarealised that changing employee mindsets towards privacy was the crucial first step.

It needed to bring global privacy regulations to life in a way that could be transformed into applicable, everyday actions, resulting in innovation to existing practices.

Creativity

Employees were asked to use their most valued skill: imagination.

DQM GRC developed a programme of practical, experiential learning, using unexpected props such as lemons, Playdoh and blindfolds, to illustrate how to approach the technical concepts of privacy...

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