eir Mobile – ‘Speak now or forever hold your peace’ - the odd couple union that went off without an objection, the migration of Meteor to eir mobile.

Eir, a telecommunications company, brought together two different mobile brands – killing off the brand with more awareness and successfully shepherding customers over to a brand that had been fifth or sixth on their consideration list.

Campaign details

Brand: Meteor and eir MobileAgency: Rothco and Vizeum

Introduction and Background

Dearly beloved, we are gathered here today to talk about the successful bringing together of Meteor and eir Mobile – two mobile brands that couldn't have been more unalike.

There was Meteor - the irreverent joker and original value challenger, No. 3 player with 18% market share.

Then there was eir Mobile - quiet, vanilla, 4% market share.

Both brands were owned by eir, Ireland's largest telecommunications provider but kept separate because they spoke to such different audiences. However in 2017, it was decided...

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