The United State of Women: The WoManikin

The United State of Women, a national organisation for gender equality, launched the WoManikin, an attachment that gives manikins breasts to help educate people about giving CPR to women in the US.

Campaign details

Agency: JOAN

Summary

When we learned that women are 27% less likely than men to receive bystander CPR, and thus significantly more likely to die from cardiac arrest, we were shocked, saddened, and immensely curious. We knew we had to learn more about the gender CPR gap.

Research revealed a handful of barriers to women receiving CPR: a lack of awareness of women's heart health, a discomfort with touching boobs, and deep confusion about where to put hands and how hard to press on a woman's body.

Looking deeply at these barriers, we unearthed a simple insight: major...

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