Les Brasseurs du Nord: Boréale - Brand Relaunch

Boréale, the Quebec microbrewery, reinvigorated its brand by focusing on its authenticity and rejection of the superficial.

Campaign details

Agency: lg2Advertiser: Les Brasseurs du Nord inc.Category: Underdog

Section I — Case Parameters

Business Results Period (Consecutive Months): October 2016 – July 2017Start of Advertising/Communication Effort: October 2016Base Period as a Benchmark: October 2015 – July 2016Geographic Area: Province of QuebecBudget for this effort: $200,000 – $500,000

Section IA — Case Overview

Why should this case win in the category (ies) you have entered?

Generating growth in a declining industry in never easy. Doing it with a budget that's a fraction of the competition's is even tougher. But...

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