Campaign details
Agency: ARK CONNECTCountry: Russia
The Summary Statement
Our target audience, the young and progressive, are used to solving problems with their smartphone. So, we climbed right into our target audience's inner sanctum - their smartphones. Because it's right there on their smartphones, where they watch, click, share, discuss, tag, like, post and swipe.
Our creative idea was to turn boring yearly results into real diss track for 2017. We had a 90s singer who dissed with us... and an MC from the two thousands.. .an actress from the two thousand and tens who suddenly became...