Campaign details
Agency: BeeTL Country: Russia
About the Project
There has been a unique situation in the coffee segment in Russia. The topic of coffee has become popular and even trendy in recent years, but the overall culture level of this is still low: people can hardly differentiate good coffee from bad one, adding a lot of milk and sugar to the drink. Moreover, 72% of Russian population prefer instant coffee. Nespresso is the leader in the capsule category, offering natural coffee of rare varieties from around the world. However, according to the research agency Future Thinking...