Campaign details
Agency: Wavemaker Country: Thailand
The Brief
Thais love traveling, it's become the key passion especially for Thai youth recent years. The number of passengers raise dramatically over years especially international routes. NokAir see the opportunity then expand its Far-Eastern network, to capture the raise of demand with brand NokScoot.
However, the key challenge is NokScoot has been perceived as domestic airlines because of acquisition under NokAir branding. This become the key barrier to fight against key competitive player in international budget segment. So NokScoot's campaign must solve this misperception as well as the awareness with...