Strauss Group Russia: I am for Coffee!

Ambassador Premium Coffee, a coffee brand, increased brand awareness and reinforced brand image in Russia by using social media to encourage people to make October 1st national coffee day in the country.

Campaign details

Agency: ARK CONNECT Country: Russia

The Summary Statement

The communication decision was inspired by the "Ambassador" coffee brand itself and its unique DNA. «Ambassador" is a messenger, and a representative. So we linked our brand with International Coffee Day. The brand became an ambassador of the international celebration.

The campaign #I'M_FOR_COFFEE drew the attention of the country's coffee lovers. We engaged the active online audience to the campaign with a series of virus videos. We activated groups in social networks. Attracted the attention of the press. And the brand acquired its own ambassadors, not only ordinary...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands