Campaign details
Agency: In the Company of HuskiesCountry: Ireland
Summary
This campaign shows how when you use a different approach, you can get a different result.
Donations and trust in charities were declining in Ireland, yet thanks to an innovative print campaign, Suas managed to win the hearts and pockets of the Irish public.
Suas is an Irish literacy charity working with children from the most disadvantaged communities. Suas volunteers provide one-to-one literacy mentoring to children, helping them to develop the tools to break generational cycles of poverty and disadvantage. Childhood illiteracy is linked to early school...