Nutella: Brand Love Promo

Nutella, the chocolate spread brand, increased brand engagement in Turkey by launching an in-app promotional campaign that gifted users with prizes as they collected different codes printed on Nutella Jars.

Campaign details

Brand: NutellaLead Agency: OMDRegion: EMEA

Objective

Winning Jars Campaign aims to increase consideration of the brand with unique branded gifts while new Nutella App will help the brand to enrich first party data and identify consumers to be used for ongoing communication.

Our challenge was our increasing price premiumness in a very competitive market. We wanted to be the first choice of chocolate spread consumers. Nutella App was the first mobile application in the Ferrero Group that combines a consumer promo programme for Ferrero in the area and had to prove itself after...

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