Otees Mobile Game

OTEES, a cereal brand, launched a mobile game to help South African consumers decide which new flavour cereal should become a permanent product.

Campaign details

Brand: OteesLead Agency: Yonder MediaRegion: EMEA

Objective

Otees faced a business challenge with their Apple/Raspberry variant becoming too expensive to produce, and client asked us to find a way to engage the OTEES consumers and involve them in helping Bokomo decide which one of the 2 flavours should get its own box. It was decided that this decision could be left to the public to decide. In doing so, the strategic objectives became apparent: firstly, the campaign would need to draw general awareness to OTEES as a fun, exciting breakfast cereal in an...

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