Campaign details
Brand: UnileverCountry: UK
PDC Language Analyser – Long Form
The context
A key part of what we do here at Unilever is building relationships with the consumer and attempting to better understand what they want and need. It's crucial therefore that we are able to reach them at the right time, and in the right way (ie. using the right language) to tap into their 'need' and 'want' spaces. With the rapid pace of change across the consumer goods landscape, brands are expected to be more engaging and personal than ever before, fighting for visibility...