Unilever: PDC Comparative Language Analyser

Unilever, a consumer goods company, created a language analyser which used machine learning to analyse the language of various consumers in the UK to gain evidenced insights for informing demographic-dependent brand strategies.

Campaign details

Brand: UnileverCountry: UK

PDC Language Analyser – Long Form

The context

A key part of what we do here at Unilever is building relationships with the consumer and attempting to better understand what they want and need. It's crucial therefore that we are able to reach them at the right time, and in the right way (ie. using the right language) to tap into their 'need' and 'want' spaces. With the rapid pace of change across the consumer goods landscape, brands are expected to be more engaging and personal than ever before, fighting for visibility...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands