NewFest & NYC Pride: Type with Pride

NewFest, New York's LGBTQ Film Festival, and NYC Pride, an annual New York City LGBT pride march, increased support of Pride Month in New York by launching a free font to celebrate the creator of the rainbow flag.

Agency: Ogilvy

Objectives

NewFest (New York's LGBTQ Film Festival) and NYC Pride have always played an important role within the LGBTQ community -- giving voice to the full spectrum of the LGBTQ experience, helping the world change perceptions and embrace diversity.

In 2017, Gilbert Baker, the creator of the rainbow flag sadly passed away. NewFest and NYC Pride wanted to honor the artist and LGTBQ activist's memory.

So our challenge was to come up with an idea that could translate the strength of the Rainbow Flag as a tribute to Mr. Baker and also allowed his work as activist...

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