Almond Board of California: Recharge your day

Almond Board of California, a non-profit organisation, promoted the consumption of almonds in Italy by creating a series of TV spots that showed consumers how they provide the energy needed for an everyday boost.

Campaign details

Advertiser: Almond Board of CaliforniaBrand: Almond Board of CaliforniaAgency: True CompanyCountry: Italy

Background

Almond Board of California is a non-profit organization that administers the Federal Marketing Order representing almond producers under the supervision of the United States Department of Agriculture.

In 2018 the agency was called to promote California Almonds on the Italian market by developing a campaign whose purpose was to educate people about almond's benefits: almonds are a natural, tasty and easy snack that gives you all the energy you need to fuel your day.

With this goal, we...

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