Pullmantur Cruceros: HOME ABOARD. Welcome Home.

Pullmantur Cruceros, a cruise line, provided its oldest and most loyal passenger with his bedroom from home aboard its cruise ship to create a strong emotional connection with its customers in Spain.

Agency: Proximity Madrid

Objectives

Cruises have been taken over by mass tourism, and the whole thing has become impersonal. For this reason, Pullmantur Cruises, Spain's shipping line par excellence, known and recognised for the quality of its crew, wanted to give a real demonstration of its differential value: personal service. And who could be better than Antonio, their most loyal cruise passenger, to test it.

Strategy

The target for this campaign was mainly everyone interested in travel in Spain, focusing especially in families, honeymooners and senior Cruise line travelers. The budget was spent on digital platforms rolling out the...

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