Campaign details
Brand: CovoniaAdvertiser: Thornton & RossAgency: Bray Leino
Synopsis
This paper tells the story of how a thoroughly traditional brand broke with convention to save itself. It's about how it did this purely through the power of advertising, without the luxury of time and large budgets. Yes, we talk about commercial results and how, against the odds, it achieved 10% sales growth with a campaign that paid back £5 for every ...