Samsung x Fortnite: The Galaxy Skin

Samsung, an electronics company, promoted its new Galaxy Note9 mobile phone by launching a Galaxy Skin for popular online game Fortnite, which was promoted through an online video with a famous gamer.

Marketing Challenge

The smartphone market is more competitive than ever. In a highly crowded category, we were tasked with launching the new Galaxy Note9, retailing at $1000. With its advanced power, speed and battery capabilities, previous models in the Galaxy Note range had been marketed as devices for business. However, to kick-start sales we needed to find a way to reposition the new Note9. So we turned to the fastest growing consumer group of 2018: mobile gamers. We discovered the same features that made the Note9 a great phone for business also made it a great phone for mobile gamers;...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands