Executive Summary
It's not often that an advertising campaign gets adult Australians to take action – without tangible incentive, and in the face of an uncomfortable truth: that the excuses we make for disrespect, allow violence against women to grow.
While Phase One of the Effie-winning campaign Stop it at the Start established this truth, Phase Two tackled the arguably tougher objectives of getting Australians to reconcile their role and respond.3 This time, in a polarised climate, and on half the spend.
But, it's early days yet. Because it'll be another generation before the campaign's full effect is felt....