Patrón Cocktail Lab

The Patrón Spirits Company, the tequila manufacturer, increased brand engagement globally by creating a data-driven cocktail recommendation engine.

Campaign details

Brand: The Patrón Spirits CompanyBrand: PatrónAgency: Publicis SapientCountry: United States

Campaign Summary

Patrón Cocktail Lab is the world's first data-driven cocktail recommendation engine that combines consumer insights and technology across mobile, desktop and voice-enabled platforms to serve up the perfect cocktail for you – it's like having your favorite bartender anywhere. This first-of-its-kind experience showcases the versatility of Patrón by using personal preferences, local trends and behavioral insights to deliver a list of cocktail recommendations that suit the mood or moment. Or simply "Ask Patrón" on Amazon Echo, Echo Show or...

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