Campaign details
Brand: The Open UniversityBrand owner: The Open UniversityAgency: RAPPMarket: United KingdomIndustries: Educational, universitiesMedia channels: Content marketing, Programmatic display, Search marketing, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
In these times of great industrial change and economic uncertainty, thousands of people are losing jobs or have a grim view of the future. We should be in an age of equality, but social mobility is actually in decline.
Higher education can be a lifeline, but the people for whom it could make the biggest...